Data-less Decision Making Made Easy by Google Analytics Academy

Perhaps I have been wrong.  I have spent so much time trying to convince dealer principals and car sales managers that fear the Internet that they need to be open to the world of digital marketing.  So much of my breath has been spent teaching that the power of digital marketing is in its constant undercurrent of data from which careful analysis can be drawn.  Over and over I have labored to find a way to gently explain how their fear of online marketing makes them look silly.

Eeeek! The Internets!

Today I learned (or, TIL in Reddit-speak) that perhaps I was wrong.

In keeping with my standard of staying on the cutting edge, I try to take advantage of every quality webinar or continuing education opportunity that I can find.  Among the helpful tools I have discovered is Google's Analytics Academy.

 I have completed two of their helpful course offerings so far.  When I checked in there today I discovered that the geniuses of Google have developed a new course that will help to empower those in the automotive industry who continue to dismiss all things digital.  (Almost all things, that is.  I have found many a manager or dealer principal who avoids using Internet assets for online business growth that finds online adult entertainment an indispensable part of his life.)

While it should be no surprise that an information juggernaut like Google should have managed to find a way to generate helpful content for almost any scenario, who could have guessed that they could create a course to help those who firmly believe that the Internet is a passing fad?  Well, they have done just that:

For those of you breathing a sigh of relief that finally there is help for you, the complete course outline can be accessed here.  If you are unsure if this course is for you, be sure to check out the FAQ page.

So for all of you out there that have been offended by my insistence that there exists a better way to grow your dealership, I apologize. 

Happy learning and stay classy!