Here one finds the musings, insights and rants of Jeff Novak, Automotive Marketing Professional. My goal here is to share with automotive dealers the latest and best practices in dealer web sites, lead handling, BDC management, sales training, and reputation management in basic, easy to understand short articles.I hope you find the posts insightful, or, at the very least mildly entertaining. If you have questions or would like assistance, please feel free to contact me directly.